将文章归档于
微软动态
由. Ghost on 2008-02-06
微软上周宣布，将为《华尔街日报》旗下网站群提供文本关联广告 (Contextual Advertising) 和搜索广告服务：
"This deal is a significant win for Microsoft for two key reasons. First, it makes the extended Microsoft advertising network the premier destination for advertisers interested in reaching financially minded users, as it complements our offering in this vertical through MSN Money and other syndication partners," said Brian McAndrews, senior vice president, Advertiser and Publisher Solutions at Microsoft. "Second, this deal is a strong indicator that we're gaining significant traction with our advertising platform. The Wall Street Journal Digital Network is one of the largest financial services publishers in a very dynamic vertical segment, and we're delighted to add it to our portfolio."
据悉，由微软提供的文本关联广告将出现在《华尔街日报》旗下网站发布的每篇新闻下方，广告主将根据点击量支付广告费；搜索广告则将出现在网站的搜索页面。此次签约网站包括道琼斯旗下《华尔街日报》网站 (www.wsj.com)、《巴伦周刊》网站 (Barrons.com)、MarketWatch.com 及科技新闻网站 AllThingsD.com。
母公司道琼斯网络媒体总裁 Gordon McLeod 拒绝透露这项合作的营收数字。他透露，《华尔街日报》网站之前的广告分别由两家广告商提供，其中 Pulse 360 公司提供文本关联广告，Business.com 负责搜索广告。Gordon McLeod 还表示，与微软的合作不会影响此前与 DoubleClick 的显示广告 (Display Advertising) 合作。目前，欧盟官员仍在审查 Google 收购 DoubleClick 交易。
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