前几天预告的 iTunes 7.6 终于登场了，与之相配的礼服是新的 iTunes Movie Rental Store（今天晚些时候正式开放），也就是之前所说的电影租赁业务。目前与 Apple 签订协议，开始授权电影的公司包括索尼、华纳、派拉蒙和环球，已经上架的电影达到 1000 部左右，大家还是有的挑的。比较新的电影单份租赁价格为 3.99 美元，一般的电影和老电影就是 2.99 美元一份了。用户在付款下载之后，可以在 30 之内任意时间观看，但是，一旦开始收看，就要在 24 小时以内看完，否则也做过期处理。

官方的新闻稿：

Apple Premieres iTunes Movie Rentals With All Major Film Studios

New Apple TV Software Lets You Rent Movies Directly from Your Widescreen TV

MACWORLD SAN FRANCISCO, Jan. 15 /PRNewswire-FirstCall/ - Apple(R) today
announced iTunes(R) Movie Rentals featuring movies from all the major movie
studios including 20th Century Fox, The Walt Disney Studios, Warner Bros.,
Paramount, Universal Studios Home Entertainment, Sony Pictures Entertainment,
Metro-Goldwyn-Mayer (MGM), Lionsgate and New Line Cinema. Users can rent
movies for as low as $2.99 and watch them on their Macs or PCs, all current
generation iPods*, iPhone(TM) and Apple TV(R). iTunes Movie Rentals launches
today and will offer over 1,000 titles by the end of February, including over
100 titles in stunning high definition video with 5.1 Dolby Digital surround
sound which users can rent directly from their widescreen TV using Apple TV.
iTunes Movie Rentals are priced at $2.99 for library titles and $3.99 for new
releases, and high definition versions are just one dollar more with library
titles at $3.99 and new releases at $4.99.
"iTunes Movie Rentals instantly brings great movies from all the major
studios directly to your iPod, iPhone, TV or computer - without having to
drive to the video store or wait for DVDs to arrive in the mail," said Steve
Jobs, Apple's CEO. "Movie lovers can now discover and enjoy movies as simply
and easily as music lovers discover and enjoy music today on iTunes."
"Apple has created an incredibly easy and innovative way to rent and enjoy
movies," said Jim Gianopulos, chairman and chief executive officer of Fox
Filmed Entertainment. "Millions of movie lovers will be able to watch
wonderful movies from Fox and the other major studios whenever and wherever
they want, be it on their computer, TV, iPod or iPhone."
iTunes Movie Rentals feature iTunes' legendary ease of use, which makes
discovering and enjoying movie rentals as simple and easy as buying music on
iTunes has always been. Once a movie is rented, it starts downloading from the
iTunes Store directly to iTunes or Apple TV, and users with a fast Internet
connection can start viewing the movie in seconds. Customers have up to
30 days to start watching it, and once a movie has been started customers have
24 hours to finish it - or watch it multiple times.
The all new Apple TV software delivers an entirely new user experience
centered around iTunes Movie Rentals, allowing movie fans to rent and watch
movies right from their widescreen TV, with no computer required. Users can
also view photos from their computers, Flickr and .Mac Web Galleries on their
widescreen TV as slideshows or screen savers, and anytime photos are updated
on Flickr or .Mac they are automatically updated on Apple TV. Apple TV users
can now browse and enjoy the iTunes Store podcast directory of over
125,000 video and audio podcasts, view over 50 million originally created
videos from YouTube, or choose from a selection of six million songs, over
600 TV shows and 10,000 music videos to purchase directly from their Apple TV.
Purchases downloaded to Apple TV are automatically synced back to iTunes on
the user's computer for enjoyment on their computer, iPod(R) or iPhone.
Apple TV easily connects to a broad range of widescreen TVs and home
theater systems and comes standard with HDMI, component video, analog and
optical audio ports. Using high-speed AirPort(R) 802.11 wireless networking,
Apple TV now automatically plays all of your iTunes content without setup or
management**.

Pricing &Availability
Movie rentals from the iTunes Store for Mac(R) or Windows require
iTunes 7.6, available as a free download immediately from
http://www.itunes.com. iTunes Movie Rentals require a valid credit card with a
billing address in the country of purchase. iTunes Movie Rentals are available
in the US only and are $2.99 (US) for library titles and $3.99 (US) for new
releases, and high definition versions are priced just one dollar more with
library titles at $3.99 (US) and new releases at $4.99 (US).
The new Apple TV software will be available as a free automatic download
to all Apple TV customers later this month. Apple TV, which includes the Apple
Remote, is available from the Apple Store(R) (http://www.apple.com), Apple's
retail stores and Apple Authorized Resellers for a suggested retail price
$229 (US) for the 40GB model, and for $329 for the 160GB model. Apple TV
requires an 802.11g/n wireless network or 10/100 Base-T Ethernet networking, a
broadband Internet connection and a high definition widescreen TV. iPod games
will not play on Apple TV.

*Movie rentals work on iPod classic, iPod nano with video and iPod touch.
**Compatible with 802.11b/g/n. Based on an IEEE 802.11n draft
specification. Wireless video streaming requires an 802.11g/n network.

Apple ignited the personal computer revolution in the 1970s with the Apple
II and reinvented the personal computer in the 1980s with the Macintosh.
Today, Apple continues to lead the industry in innovation with its
award-winning computers, OS X operating system and iLife and professional
applications. Apple is also spearheading the digital media revolution with its
iPod portable music and video players and iTunes online store, and has entered
the mobile phone market with its revolutionary iPhone.

(C) 2008 Apple Inc. All rights reserved. Apple, the Apple logo, Mac, Mac
OS, Macintosh, iTunes, iPhone, Apple TV, iPod, AirPort and Apple Store are
trademarks of Apple. Other company and product names may be trademarks of
their respective owners.